3 Simple Tips for Publishers to Improve Reach & Engagement on Facebook

Last Updated 9/16/2019Posted in Community Content Engine


We've talked a lot about the changes at Facebook and how they're limiting the reach of pages, this affects publishers and your advertisers. With all of the changes happening there are some simple things you can do to consistently maximize your efforts - we're all about working smarter not harder so stop spinning your wheels.

Here are the 3 Quick Wins for Publishers Using Facebook Reach & Engagement

  1. Use large images - Facebook's newsfeed is highly image-centric and large images are shown more and shared more
  2. Add a unique message along with the links you're sharing - add context, color, or simply ask a question "What do you think?"
  3. Schedule out your posts targeting 3-4 hour minimum - it's unlikely that someone wants to hear from you every hour on Facebook so don't spam them, after all Facebook won't let you

Clearly creating and sharing good content is also important but the above suggestions will ensure anything you post has maximum reach and engagement.

Also, check out these 3 Facebook features most publishers aren't aware of...

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