Midland Living Website Breakdown - 11-Proven Techniques That Help Publishers Work Smarter Not Harder - Video

Last Updated 12/16/2021In Local Publisher Processes

Step 1 is doing something.

Step 2 is doing the right things, the right way.

Our Community Content Engine has a lot of great features baked in that automate best-practices and streamline working smarter not harder but sometimes you just gotta know what to do.

This video is all about doing things the right way and reducing the busy-work to get more benefits - a higher return on (effort) investment.

You'll notice there is nothing techie about what we suggest but rather it's all about leverage:

  • Leverage Print & Digital
  • Leverage Your Website, Social Media & Email
  • Leverage Audience to Create Content (and more audience)

When you're trying to do more with less the key word is Leverage!

In the video, we introduce 11 simple tactics including:

  1. Use more descriptive titles including who, where, & what
  2. Embed your digital edition directly on your site - don't link to 'other places' to promote your content
  3. Use short paragraphs, avoid 'walls of text' - also include headers as separators for scanability
  4. Spread out and schedule your Facebook posts
  5. Don't auto-publish from your website or auto-share from Instagram to Facebook or other social platforms
  6. Create quick-hitters on your site instead of lengthy FB posts, then share to FB
  7. Don't share your e-newsletter to social media
  8. Limit promotional posts (ads) - pretty much, don't do it!
  9. Incorporate User Generated Content (UGC) and user-inspired content to crowdsource and grow engagement
  10. Share from YOUR website to Facebook
  11. Don't share naked - always include a custom share message. If it's not worth your time to think of something relevant to add why would anyone take time to read it? Plus: you want to include ego-bait

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