Are You Putting Too Much Trust In Social Media?

Going back to 2013, the average Facebook page post reached just 6% of their audience and reach dropped to 2.6% by 2015 - this means, for example, a page with 1000 followers would reach just 26 people with an average post.

While this hinders your reach and engagement it also is an opportunity to remind local businesses of the value you bring to bear on their behalf.

Next Lesson:  Facebook Tips & Tricks