This is a question we hear often and the answer depends on how much time you have to post.
The best option is to post all your print articles as its' own online article while the worst option is to just add a link to a PDF or digital edition on your homepage or sidebar (or not do anything).
Most times, publishers end up somewhere in-between but there is a right way and wrong way to approach this regardless in order to ensure you maximize the impact of your efforts.
Before we dive in, let's discuss why you should care in the first place.
The ITI approach starts with creating a new article for every issue.
It can have a title like "In This Issue - Winer 2019" or "Mansfield Magazine - June Edition" and a description that highlights the content of the magazine like "Read about plant-powered healing at AroMed, Mammoth Mountain in California, the woods, wetlands, and wild place of East Hanover, and more in the Winter 2019 edition of Here in Hanover magazine."
This ensures that every issue has a permanent place to live on your website (an archive) and that Google can deduce the proper keywords for your site over time.
Regardless of whether your'e posting all your print content online, only some of it, or if you just want to post a digital edition, it's still important to complete this step.
What to include in the ITI article
What you include in the ITI article depends on how you choose to post your print content and personal preference. Common elements include:
Locable Publisher Network clients can see the implementation video in that section
Start with your cutting room floor... it's like the DVD or BluRay extras that didn't make it into the move but are interesting to see.
Examples:
With some planning, you can drive people from your print product to your website but also from the web to print.
See the Audience Development and Content Distribution section for information about promoting your website more effectively in print.
