Starting anything new can feel overwhelming whether it's a sport, a hobby, or adding a line of business.
The best way to make progress is to start practicing and adjusting as you go.
Local publishers often get overwhelmed by numerous online growth opportunities. We always recommend that as you evaluate the options in this course you identify one or two from each section that you want to implement first.
Once it's become part of your process and you've started to benefit from those activities then it's a good time to look at adding another item or two.
The most successful publishers follow this approach to successively expand how they leverage digital delivery value to their community, their audience, and their advertisers.
Remember, trying to do it all at once can lead to burnout with little progress. At the end of the day, the purpose of this course is a help you adopt new activities and behaviors to be more profitable and impactful.
