Jumping Traffic with Viral Hits

There's viral content all around us, sometimes you just need to know where to look

A local publisher would regularly publish their local health inspector's report to their own website and share it through normal channels. It would go viral like clockwork.

The beauty was that the content was created by the county and freely available to promote- some light curating and repurposing is all it took and businesses can be cross-linked to level up even more.

It's easy to think that long-form, painstaking content plays the best but the reality is that it can be much easier than that.

What topics does your community care about that you can regularly surface?

Next Lesson:  Wrapping Up Content