Organizing Your Site

The purpose of a content site is to surface content. For visitors, for Google, and provide value.

In contrast, a marketing site is designed to funnel toward a purchase.

These are not the same. Publishers have content sites and CCE is designed specifically for this purpose.

  1. Homepage
  2. Menus and categories
  3. SEO/tagsArchive pages
  4. Banner placements
  5. articles/businesses/events ecosystem - crosslinking

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