How Has Your [Magazine] Business Changed Over the Years?

It's interesting to see how publishers are set in their ways, not in every facet of their business but many areas.

If you started your magazine more than 10 years ago surely the way you lay it out and get it to the printer has changed. Shouldn't your approach to content creation, reader engagement, and advertiser solutions evolve? I can't imagine many of you still use an Exacto Knife or literally cut and then paste the work together to layout your publication. Why would you do this? There are better ways.

Likewise, the thought that you have to produce all of the content for your website or that your website is a digital representation of your magazine is just antiquated. Your magazine is about values not about paper and it's those values that your web presence - your website, social media presence and mobile apps - should represent.

So, how has your business changed over the years? Do you still consider yourself to be in the magazine business or are you in the local media business with a new set of rules and competitors.

Do you embrace advertorials in print and online or do you adhere to a strict separation of editorial and advertisement? [We're huge fans of advertorials online for a wide range of reasons though it should be editorial first and clearly identified as sponsored content]

Do you attempt to find new ways to create compelling content? New topics to cover? New services for your advertisers? If not, you should otherwise someone else will and they might just "help" the advertiser choose to stop using print advertising to get their message out.