5 Reasons Why Waiting to Embrace Digital is a Mistake

It's interesting to talk with publishers all over the country and hear a common sentiment that they want to "do something with digital but now's not a good time."

Oh, how this pains me. As someone who has dedicated the last 4 years of my life trying to figure out how local publishers can avoid being replaced irrelevant digital-only businesses it makes me cringe to here that the very publishers I've been working tirelessly to support and empower don't want to help themselves.

It's never clear what exactly is the higher priority - or should I say, appears more urgent - but I suspect it's really just that they think they have time to figure things out and will get to it later. Let me be clear, Time is NOT on your side! But Locable is, your community is, your advertisers would be if you gave them the chance.

Embracing digital is either: 1) your only option to survive or 2) your best opportunity to grow. In either case, determining and implementing your digital strategy should be a top priority.

Here are 5 reasons why waiting to embrace digital is a mistake:

1. You're not making as much money as you should be from the things you're already doing and the customers you already have
2. You're doing advertisers a disservice by not offering digital solutions & they'll seek them out from people who will tell them print is dying and a bad investment
3. Digital can actually build your brand and increase print readership and advertising revenue - INCREASE!
4. There are thousands of businesses in your market that will never advertise in print due to: cost, limited frequency, thinking print-is-dying but they'd love to work with your brand - but they cant today
5. Your brand, distribution and advertiser relationships give you an unfair advantage - but it won't last
6. You're already doing something (poorly) with digital - magazine publishers always seem to do things the hard way - embracing digital and doing it right won't even be any more work... just slightly different work

We have access to a research tool that shows us current digital ad spend in your market and projected digital spend in 2014, we're happy to give you a brief analysis and talk about how working with Locable can help you painlessly become a local digital player.