BIA/Kelsey: "Local Ad Market" to be $147B in 2016... Digital $38B

There's a lot of buzz behind digital - all things digital - and while the world isn't going entirely online digital does represent the largest growth segment within the soon-to-be $147B local ad market.

Local digital is an opportunity 10X that of print!

BIA/Kelsey's newest report shows digital growing from $21.2B in 2011 (yea, $21B was spent last year on local advertising online) to $38.1B in 2016, that's a compound annual growth rate of 12.6%. By contrast local magazine ad spend in 2016 is expected to be approximately $3.1B - thus the local digital opportunity is quite literally more than 10 times that of print.

This is a terrific opportunity for local publishers looking to sustain and grow their business into the future thanks to their unfair local advantage and the fact that driving digital revenue happens to be pretty easy, once you stop spinning your wheels.

Want to learn how Locable partners with publishers to build community online and help local businesses join the conversation (aka how you can capture some of this $38B market)? Contact us to schedule a demo.