Prospecting & Outreach

Digital prospecting should start with your existing advertisers

Spend your time where you're most likely to be successful, selling something new to an existing advertiser is the easiest option.

After your existing advertisers, make sure you're approaching business owners who engage with your brand on your website. Business owners who post events, claim directory listings, comment on social media posts etc already demonstrate they value your audience - go ahead and upsell them.

Main Street Walk

Cultivate relationships through the Main Street Walk to capitalize on the power of reciprocity, get to know business owners, identify interesting local stories and - ideally - sell to more local businesses.

The earlier lesson, "The Competition and Understanding Client Needs" provides more information and the download for the Marketing Activity Checklist.

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