Special Offer

Need help creating a strategic plan for digital? The Needs Assessment is a workshop we facilitate with your core team to ensure buy-in. It includes:

• A tactical review of your current digital activities including your website, social media accounts and email newsletter
• A review of your print/digital synergies with recommendation for improvements
• A review of your existing media kit and recommendations on what to sell
• Guided goal setting exercises
• A customized strategic recommendation including identifying your low-hanging fruit

Expanding on the Digital Needs Assessment & Goal Setting program, we add in-depth 1-on-1 Sales Training for you and your team with a focus on adding $2-3k in monthly recurring revenue. Includes:

Everything in the Needs Assessment & Goal Setting program plus:

• Two 90-minute sales training webinars Sessions 1 & 2 - What digital programs should you sell & why advertisers buy, prospecting and presenting, and identifying unique programs based on marketing personalities
• Guidance for setting digital prices and initial sales goals
• Other marketing resources to help get you started quickly

Extend Your Sales Training with 4 additional sessions designed to hold you and your team accountable. Includes:

Everything in the Strategic Planning & Digital Sales Training program plus:

• Session 3 - Build a digital proposal for a real lead/client, handling common objections, and tips for managing legacy salespeople who "fear digital will cannibalizes their print sales"
• Session 4 - Cold prospecting tips like using "Reciprocity" and freebies to start conversations and build value plus more real-world digital proposal assistance
• Sessions 5 & 6 - Focus on consistency and accountability by reviewing progress and also hitting on hot button topics