When run the right way, promotions can help you build your email list and your Facebook audience while also making money through sponsorships.
"Comment Below" doesn't cut it
The value proposition for the sponsors is tied in part to helping them build their email list. As long as your entry form for the contest has the appropriate disclaimers telling entrants that the list will be shared with sponsors and gives them the option to opt-out without affecting their chances of winning then you can safely do this.
In addition, you would handle running the promotion including design, setup, and promotion in order to deliver value to the sponsors.
In addition to collecting emails with an opt-in option on the entry form, all giveaways should also include the following:
The last point is particularly important, especially for sites with smaller audiences, as Facebook ads allow you to guarantee a good outcome. As little as $50 to $100 in Facebook advertising can drive 100's of entries and email opt-ins in addition to expanding your reach to new people. This both ensures you can report good results to sponsors but also helps you build your Facebook following and email list in the process.
Pricing The Support Local Way
While there are many ways to run a social promotion, we recommend running what we call a Support Local style promotion. The idea is that each promotion will have 5-10 sponsors who will pay you $100-200 cash plus a $100 gift card that will be used as the prize. This makes it super affordable for your advertisers to participate
Our favorite & most successful giveaways are:
*For this promotion, the prizes can be "freebie" tickets you receive from any venues instead of gift cards from the sponsors making it perfect for a business that can't give away a product like a Real Estate Agent or Financial Advisor
Focus on that it’s an inexpensive way to build your email list that provides high ROI.
What is an email address worth to a sponsor?
If every time the sponsor sends an email, 1% of recipients spend $50, then every 100 emails is worth $50 to them. If they send an email once per month for a year, then 100 emails is worth $600 to them ($50 x 12). Is that worth an investment of $100 to $200?
Restaurant & Retailer Weekly Giveaways
Readers Choice
Voting Based
