There tends to be a lot of confusion about Sponsored Content. Often, people immediately think of "advertorials" which are a type of sponsored content but those aren't generally the things we find most interesting.
There are a number of ways to do this very well and to make it feel like your content is selling out, we'll help you avoid the latter and introduce:
At the end of the day, Sponsored Content is a long-term investment by local businesses to demonstrate their values and affinities while they provide you with new content that reinforces your value to readers.
While fulfilling does take some effort I will assume you're ok with doing a little work when you're getting paid, growing your audience, and strengthening your relationships with local businesses.
Medical & Wellness
Relevant recurring columns include: Outdoor Activities Guide, Sports, Road Tripping, Locally Adoptable Pets
Real Estate & Development
Relevant recurring columns include: Local Places and Green Spaces, Trending Spots, Things to Do, Real Estate Roundup and more
Furniture & Interior Design
Relevant recurring columns include: Trending Topics, Home Interiors, Family and more
Restaurants & Hotels
Relevant recurring columns include: Editor’s Picks Events, Travel, Top 5’s, Local Places, Nonprofit/Local Causes Profiles and more
Auto & Boat Dealers
Relevant recurring columns include: Road Tripping, Staycations, Local Places, Things To Do and more
Custom Columns
Can create custom columns based on the industry and interest of the sponsor.
SPCA – Pet of the Week
PTA – News and Views
Faith – Passage of the Week
Sports – Local HS Beat
Economic Dev - “Downtown Watch”
Listicles Can Repeat Seasonally or as Needed
Pumpkin Patch Guide
Best Day/Weekend Trips
Entertainment Guide
Dining Guide
Gift Guides
Camps Guide
