Why People Engage with You and Your Unfair Advantage

Do you understand why people engage with you (online)?

A lot of the confusion that we see local publishers and media companies have when it comes to growing their digital footprint is that they lose track of the WHY.

You have an unfair advantage that you can leverage to grow reach and revenue but first, you must appreciate what it is that you offer that's valuable and hard to duplicate and what is just a nice-to-have.

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