Businesses Are Spending 21% of Marketing Budget on Social Media
It's become clear that many local businesses have adopted Facebook and use social media more actively. A recent report by BIA Kelsey indicates 55% of local businesses have a Facebook page and 20% have paid to promote a post.
- Your Facebook page is about to reach approximately no one. Credit: Social@Ogilvy
This investment of time, money, and mindshare has implications for local publishers who are looking to deliver unique value. Their added efforts have also resulted in ongoing updates to what people see on Facebook which has reduced the reach of an organic post on a Facebook Page. While that's a challenge for publishers it's also an opportunity who embrace a social-media minded strategy.
More than that, this added interest in social is a wave publishers should be riding to drive revenue and grow their own brand, social reach and distribution channel.
Trying to sell against something like social is a fools errand but also failing to address it or misunderstanding the benefits and limitations puts your local leadership in jeopardy.
Here are 3 tips to improve your Facebook use, passing these lessons on to your advertisers will help them realize that it's the little things that make a difference and you can help them go further than they could go on their own.
If you're looking to benefit from the evolving content and distribution patterns that are emerging then contact us to learn how Locable can help and feel free to checkout our case study on Social Promotions.
