Digital opportunities often appear of little consequence to print publishers but overlooking both the opportunity and threat is costly.
From the video:
Harley Davidson once dominated the motorcycle market and when the Japanese upstart Honda started to enter the US Harley let them have the "small bike market".
These small bikes didn't interest Harley but the issue is that it enabled Honda to gain a foothold, develop distribution channels, build a brand, and - ultimately - create larger bikes that compete directly with Harley.
In less than a decade, Honda and other Japanese motorcycle manufacturers were doing more than 10x the revenue of Harley Davidson.
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