Harley Davidson Offers a Lesson for Local Media

Digital opportunities often appear of little consequence to print publishers but overlooking both the opportunity and threat is costly.

From the video:

  • Harley Davidson once dominated the motorcycle market and when the Japanese upstart Honda started to enter the US Harley let them have the "small bike market".

  • These small bikes didn't interest Harley but the issue is that it enabled Honda to gain a foothold, develop distribution channels, build a brand, and - ultimately - create larger bikes that compete directly with Harley.

  • In less than a decade, Honda and other Japanese motorcycle manufacturers were doing more than 10x the revenue of Harley Davidson.

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